“. . . construct an elevated roadway known as ‘New Market Street Boulevard’ beginning at the present second floor of the Ferry Building … and extending up Market Street a distance of practically three-quarter of a mile to Third Street, where the Boulevard would terminate at the present level of Market Street . . .The Boulevard level will be used exclusively by pedestrians and pleasure vehicles while the lower level (the present grade of Market Street) will be used for electric railways, steam railways, and heavy cartage of all kinds.”
“A wide and beautiful center Park or Plaza with fountains, monuments, grass plots, trees, flowers and shrubs, and occasional highly ornamental air shaft or stairway one at each street corner leading to the Electric Car Station upon the lower level … in each of these corner stations will be large and sanitary lavatories for men and for women, as well as news-stands, shoe-shining parlors and other requisites of modern depots.”
Reed & Co promised to"systematize the whole matter of loading and unloading passengers" at the Ferry Building as follows:
“. . . a number of large circular switches will be provided opposite the center entrance to the Ferry Building, with a dispatcher or switchman always in charge, who by the simple turning of a lever permits each car as it arrives to pass upon the proper switch and to stop only before a designated platform. This platform is reached by the passenger . . . without crossing the track . . . and is so constructed that it will be impossible for any passenger to take other than the right car. . .It can readily be seen that this arrangement will do away with all danger."
Photos used with permission of USF's Gleeson Library.